Having a presence on social media is an important tool for artists in today's world. But how to set up and maintain your social media can be daunting! Join Chrissy of Spark Box Studio for this course designed to help you navigate the ever-changing landscape of social media.
In this course, we'll dive into the core social media platforms, exploring their strengths, weaknesses, and target audiences. From Facebook to Instagram, Pinterest to LinkedIn, you'll learn the ins and outs of each platform and discover strategies for leveraging them to your advantage.
We'll also cover tips and tricks for using social media effectively, whether you're networking, building relationships, establishing your creative brand, conducting research, or managing visual content.
Here's what you'll learn:
How to communicate with and know your audience.
How to create a social media strategy tailored to your goals and objectives.
Understand different social media platforms and how to use them.
Identify the various paths within digital marketing and understand their unique strengths.
About analytics, engagement and growth.
This class is delivered as weekly videos to watch on your own time, and weekly open office hours to ask questions, get clarification and troubleshoot.
Registration is $195. Includes access to all office hours Zoom sessions, access to video tutorials for 3 months, downloadable video transcripts, slide decks and supplementary materials.
Chrissy Poitras is a multidisciplinary artist, an arts educator and co-owner and founder of Spark Box Studio- an arts organization based in Prince Edward County, Ontario, CN. She teaches at OCAD University and taught at Loyalist College in their Fine Art programs. She is a graduate from the Queen's University Bachelor of Fine Art Studio program. Her work spans traditional painting and printmaking, mural work, public installation, resource sharing and collaborative exchange. Themes of her work centre around ideas of place - whether that be through the invention of abstracted environments, creating augmented reality or highlighting the beauty of our natural landscape.
"I found the course to be an extremely thorough survey, with many on-point and prescriptive examples. Each session was tailored to the participants' specific areas of interest, and included extensive opportunity for discussion and Q&A. Chrissy Poitras covered nearly every social media platform, explaining their primary audience, navigation, and key advantages of each, including Instagram, Facebook, Pinterest, YouTube, LinkedIn and some of the emerging channels as well.
She didn't just tell, she showed: As Instagram is (arguably) the most popular platform for artists, she demonstrated how to plan, film, and post stories, reels, posts, etc., that draw attention from "The Algorithm." She also covered analytics to measure our social media impact which I found to be particularly useful.
But she also went further and conducted a thorough social media audit for each student. Chrissy's audit was comprehensive and provided me with actionable feedback that gave me an understanding of the actual impression I'm currently presenting, and suggestions about how and what will enable me to create a social media presence that better meets my objectives. I highly recommend this course to artists. It's quite simply the best social media course available." - Mary-Helen Horne, 2025 Participant
Chrissy Poitras will hold office hours via Zoom on Mondays, January 26-February 23, 6-8 PM EST.
Understand the various paths encompassed by digital marketing.
Explore the Digital Marketing Umbrella and its key components.
Understand the basics of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Content Marketing, websites and Social Media Marketing Fundamentals.
Learning the importance of different social media platforms: Facebook, Instagram, TikTok and Twitter
Acquire practical skills in creating a business page and utilizing Insights for audience analysis.
Explore components of an effective post & SEO for Social Media
Learning the importance of different social media platforms: Pinterest, Linkedin, YouTube
Acquire practical skills in creating a business page and utilizing Insights for audience analysis.
Branding & Goal Setting
Understand the tactical use of major social media platforms.
Learn social content strategies, tips, and tools for effective online presence.
Conduct a quick review of major social media platforms.
Tips for crafting compelling and shareable content.
Understanding the Strategic Use of Ads
Exploring and gaining insights on analytics
Tips on scheduling posts & utilizing media design tools